April's Musings

Saturday, August 19, 2006

It is seven-ish in the a.m. on Friday, August 18th. For me that is definitely early morning. I am driving through the green hills of Vermont to the golden fields of Quebec. Around me the air is coolish, and signs of fall are evident in the changing colors of the grasses.

Stateside a young deer hovers near the road—his coloring, his princely shape, his finely tuned sensitivity are bathed in the golden light of morning. Flying past at seventy miles an hour, I look fearfully behind. Stay on the edge Little Prince, go back. Near the roadside in Quebec a yellow shafted flicker pecks at the ground, his long beak searching for insects, a flock of blackbirds sweeps the sky, I am off to Montreal to present my spring collection to my Canadian sales reps. Expectation is evident in my mood and in my observations. Those young creatures—new this very summer—are like my collection—new this very same summer. A labor of love and exhaustion by my designer Camille Daunno and me has gone into completing this spring collection. We have put all our thoughts and inspirations, all our customers comments and own intuitive beliefs in every blouse, jacket and colorful skirt. We will show a beautiful collection to our customers. We will offer beauty in to their everyday.

If you want to know more about our spring collection, and are a retailer you can contact our Canadian Headquarters at 1-514-935-9295 Monday to Friday.

In a few short weeks we will open three stores in the USA. Those stores will, next spring, harbor this collection, this expectation, this promise of spring. In the meantime, journey through the last days of summer, with the still humid day time air and store up the warmth of these August days for the fall ahead.

All the best in August,
April