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Packaging – not a pretty picture.
The Week of September 24, 2007

This is a call to arms for everybody in the gift industry to think about your impact – your carbon footprint on the planet. We make nice stuff, and we want to delivery it in good condition to our customer – but my goodness – disposing of it in an environmentally friendly way is a major problem!

Anybody who has seen the back door of a retail establishment can attest to overflowing trash cans of unnecessary packaging. Plastic bags used to protect goods in transit are unused once they are unpacked, shipping cartons get the heave-ho and plastic strapping – a real nasty in the shipping chain – is almost as bad as the plastic six-pack bottle holders that plague beaches around the world.

Form-fitted Styrofoam for glass breakables, though great for shipping, is an ultimate discard in the life of a product. Plastic zippered bags look great in a shop, but are an immediate discard in the home.

This is a challenge – personally and professionally. How can we immediately make changes to reduce our damage and, in the long term, develop materials that are eco-friendly and non-impactful to the environment?

Some suggestions, and in no particular order – and I welcome yours too – we need all the help that we can get!

We can re-use our own shopping bags when shopping.

"One less bag" – Jeremy Braude of Now Designs says. If we use one less plastic bag every day – we can make a difference of millions of plastic bags annually.

We can re-use cartons for shipping – as long as your goods can stay in the box and reach the destination, used cartons are the way to go.

We can source and demand biodegradable packing materials. There are biodegradable peanuts, machines that shred cardboard into packing materials and for packing, cartons from India used to be wrapped in thin cotton muslin without plastic strapping – can we return to that?

We can prepack size runs or assortments – not to up orders, but to save packaging impact.

Re-pack in smaller lots for smaller clients with a small packing surcharge.

Pack in thin cloth bags – they can be a gift to the client or reused and are, in any case, biodegradable.

We can up-charge for additional packaging.

We can rebate for less packaging – loose bulk goods should come with a packing credit.

We can use more renewable materials – cottons, wood, coconut husks, jute, natural fibers, wood pulp – can somebody source these for the industry?

Styrofoam peanuts, bubble wrap, blister packs [these have to be the worst], plastic tags – let's search for alternatives and demand them from vendors, and share the source for the good of the world.

I hear that China has a biodegradable plastic bag made from corn starch – more opaque, but protects just as well.

We can have a company water cooler instead of individual water bottles – the mountain of water bottles accumulated on pristine hillsides around the world is shameful. And we in North America can drink from the tap!

Personal stuff:

Paper towels – I live without them, you can too. Rags are very much available and do as good a job while being reusable and washable. [I stick mine in the dishwasher when I run the dishes through – works, and it is right beside the sink.]

And what's wrong with an old-fashioned mop and broom that lasts for a number of years – rather than Swifter cloths that you throw out after using?

Dryer sheets – you can buy two dryer balls and put those in your dryer and never have to buy a fabric softener sheet again.

Too clean! Excuse me, why are we washing our towels every day – wiping off a clean body with a clean towel shouldn't cause the heavy towels to need washing so frequently. Lengthen your wash schedule to once weekly so that you save water and soap and dryer time for these heavy items.

Hair – I like to be clean too, but do we really need to put soap in our hair every day and have a 10-minute shower? Daily showers can be shortened to 3 minutes, and your long showers become a treat to enjoy every three days. Shampoo half as much as you do now – you save water, soap and the fuel it costs to heat the water. And don't forget the energy used up by a blow dryer when you are washing your hair so frequently.

Food containers – the worst. Food arrives in good shape – but what about all of those take out containers? This is tricky – I would love to hear suggestions on how to beat this problem.

Let's take on the challenge and see if our industry can make a difference in its carbon footprint.

Your ideas are welcome and needed!

April Cornell
Burlington, Vermont – the 'Green' Mountain State

April Cornell Holdings 458 Hurricane Lane, Williston, VT 05495
Phone: 802/897-1271 • Fax: 802/879-7229
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