Our Giving World, The Sweetest Cup
by April Cornell, Burlington, Vermont



The Indian culture is vibrant and diverse; its people dress in cheerful colored fabrics and enjoy the beauty of each day. Looking back it is natural that a country so rich in textile history and art would become a good source country for our fledgling business that is one part artist and one part businessman. Over the past three decades we have developed many long-term relationships in India, where we manufacture, create, and sometimes live and socialize.

The most meaningful of all of our activities in India however, has been the world of giving back—the world that exists beyond the walls of our offices and factories and in the depths of the slums and remote villages.

As India enters the 21st Century with some of the best minds in the world, it carries with it an underclass of poverty and ignorance. Under its sister umbrella organization Concern India, our Giving World Foundation funds many different projects in India including street schools, a school for first-generation learners, a center for the elderly, and daycare centers.

Recently, I had the pleasure of visiting a new micro enterprise project where, in a "widow village," women are able to create their own financial independence through goatery, raising poultry, and tending kitchen gardens. Through raising one goat, then two, and then four, they learn about expenses, profits, banking, and insurance. They find a sense of confidence by contributing to the local economy and creating examples of success in their own community.

In a green kitchen garden, while I was proudly being shown watermelons, gourds, and cucumbers, I was handed a small earthenware cup of tea. It was sweet and had the beautiful taste of the village clay with which it was made. Looking at the smiling, proud faces around me, I thought, “This may be the sweetest cup of tea I ever have.”

I invite you to make a donation to the Giving World Foundation. Together we are making a big difference in people’s lives. You can imagine that with the giving comes the reward of smiling faces, the prize vegetables, the successful voice of a proud reader, the waving hands of the girl student, who strives to be the best in her class, and the singing voices of elderly women in a caring environment.

All of these successes have already happened with the help of your contributions! Thank you to those who have given and continue to give. As a friend taught me (philanthropy 101), to be asked to give is a real privilege.

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